In January 2022, the American analytical company Statista conducted a study among 4 thousand people in the United States. In the surveys, it turned out that the most popular headphones are AirPods from Apple.
Moreover, the study claims that AirPods are the most popular headphones in the world. They account for 34.4% of all headphones in the world.
In second place are Beats, owned by Apple, with a share of 15.3%. Taken together, this speaks to Apple’s dominance of the headphone market by almost 50%.
This is followed by headphones from other manufacturers: Bose – 12.5%, Samsung – 12.2%, JBL, Sony, Skullcandy and LG.