Parks Associates research: The world of smart things is getting closer thanks to smart speakers

Analytical agency Parks Associates has conducted research on the smart technology market. The results showed that in the United States, in 60% of cases, owning at least one smart speaker means the presence of other smart home devices.

Paul Erickson, senior analyst at Parks Associates, attributed this to the affordability and convenience of smart speakers: “They are an affordable option for a smart home and entertainment center”.


Smart Home Device Ownership by Smart Speaker/Smart Display Brands
Smart Home Device Ownership by Smart Speaker/Smart Display Brands

In this sense, the example of Google is indicative – smart speakers and displays of this company are integrated with the corresponding ecosystems of the smart home. As a result, 76% of Google smart speaker and display owners use other smart home devices.

Three out of four users of smart speakers listen to streaming music and podcasts. Music not from streaming platforms using such devices is received in half the cases, and the owners of smart displays do it less often, and the owners of speakers more often.


Top Devices to Control Using a Smart Speaker/Smart Display
Top Devices to Control Using a Smart Speaker/Smart Display

The main problem is still information security of smart devices. Parks Associates reported that 69% of owners dislike the ability of their cameras and microphones to run out of control.

In any case, in the United States, “despite COVID-19, smart speakers and displays have continued their upward trend, with more than 50% of connected households using them in 2021,” Erickson said.

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